Mass Velocity is a full-service boutique creative agency that’s been in business since 2012. Our services range from social media management, to web development, to copywriting, to print design. From small or family-owned, to large enterprises and public organizations, we love clients of all sizes! We work with local, provincial, and national clients in a variety of industries. We have worked in partnership with the Government of Canada, the Downtown Victoria Business Association, Essilor Canada, Transitions Lenses, and Warner Music Canada.
Mass Velocity’s story starts in 2002, when Owen and Sarah met as teens in Victoria. They nerdily bonded over a mutual love of – among other things – building websites. Eventually, they decided to
git commit and get hitched. Owen spent the next decade working for a book publisher and a design agency as both a designer and web developer. At the same time, Sarah freelanced as a web designer and social media enthusiast while working as an eye care professional. After four years in Metro Vancouver, they moved back home to Victoria in 2011 for the birth of their first child. Mass Velocity Media was born shortly afterward.
Our team loves what we do and are genuinely excited to help our clients reach their goals. We like to move fast and pride ourselves on responding at lightning speed to our clients. Let’s get you moving!
Partner, Lead Developer and Designer, Senior Transit Map...per
Owen has been designing and building websites since the days of Netscape Navigator and <blink>, but he’ll work on just about anything – from transit maps to custom WordPress themes to signage production to transit maps to corporate graphic guidelines to transit maps. Owen has collaborated with multi-national corporations, transit agencies for three of the ten largest cities in the USA, non-profit health foundations, independent retailers, music festivals, and real estate developers. With his multidisciplinary skillset, Owen can design and produce at just about any stage of any project (but he would love it if that project was a transit map). If it hasn’t been done before, he’ll learn how to do it. If it has been done before, he’ll learn how to do it better. If a city needs a new transit map, he'll do it right now. His skills are many, his knowledge is vast, and his puns are terrible.
He currently has the 4th highest score in the Community Verified GTA Track program (XB1, Regular/Event Tracks).
Partner, Social Media Specialist, Digital Marketing Strategist, Nerd Culture Ambassador
Sarah's first website was on GeoCities in the 90s and she's never looked back. She's grown online communities from 0 to over 28,000 strong and struck a chord with influencers ranging from the video game to optical industry. Sarah has been an eye care professional since 2004. You can read her articles in multiple national eye care professional magazines and blogs, and covered both national and international conferences with her social media flare and SnapChat filters. She's given talks to groups of entrepreneurs and optical professionals about how to strategically deploy social media.
In her off hours, Sarah can be found bringing down dragons in Theadas or Skyrim, or having an all-night board game sesh.
Gaze Del Castillo
Gaze is an experienced product and project manager with over ten years of well-exposed experience in product development, management, consulting services, leading technology implementation, and driving the product development and strategic product direction of leading startups in the Philippines, Singapore, and Switzerland.
Before joining Mass Velocity, Gaze co-founded Edufied (Singapore) and FilPass (Philippines). She was also a product development consultant of several digital service agencies and tech startups in the Philippines.
Gaze is a lifelong learner and currently taking up a Diploma in Business Administration specializing in innovation and entrepreneurship at the University of Victoria. She enjoys traveling, exploring new cultures, and supporting women's empowerment causes during her free time.
Barb can't remember anything before waking up on a fishing boat off the shore of Marseille, but she intuitively has the skills to █████, ████, build ███ using only ███ and ████, track ██████, and bookkeeping. With occasional flashbacks to her past 25 years in the retail industry, Barb is also a published songwriter, community volunteer, and fundraiser. She enjoys gardening, ukulele, Klingon Opera, and is currently working on a children's novelette.
Digital Marketing Specialist
Matt Morrison is a social media specialist whose strengths lie in copywriting, marketing, and analytics. He has managed web and social media platforms for various hospitality, entertainment, and arts organizations dating back to the late twentieth century. Matt has over 17 years of hospitality and event management experience, which has given him skills to work with all types of collaborators, clients, and technology in fast-paced situations. He recently completed a certificate in Data and Marketing Analytics through the University of British Columbia. His hobbies include volunteering with local arts organizations, backwoods hiking, and cooking.