What

Since 2012, Mass Velocity has helped bring Eye Etiquette into focus with copywriting, social media content, a monthly newsletter, sales and giveaway promotions. We sharpened up their website to be custom-designed and mobile-friendly in 2016. We also designed an eye-catching promotional preview to reflect new sales. Eye Etiquette’s sense of style and how to incorporate eyewear into fashion is showcased by Mass Velocity through the curation of multiple social media channels, such as Facebook, Instagram, Pinterest, and YouTube.

Mass Velocity works to keep Eye Etiquette’s website at the top of search results by curating relevant content for consumers, search engines, and AI conversational search. We created an ongoing and easily repeatable review campaign that helps staff reach out to new and past customers and encourage them to leave online reviews. We also keep their website up to date with current best practices to maintain Eye Etiquette’s high SEO ranking. Mass Velocity keeps Eye Etiquette SEM and digital ads fun and relevant each month with new monthly promotions targeted to Eye Etiquette’s customer demographic.

In January 2020, Eye Etiquette opened a second location because its original location was so busy!