What

The Global Alpha Campaign is an invitation for Canadians to join Alpha, a series of interactive sessions that explore the basics of the Christian faith. From September 2016 to December 2017, churches across Canada and around the world will invite their communities to explore life, faith and God on Alpha. As part of a lead-up to the full campaign, an introductory microsite was developed to allow people from all over Canada to mobilize their church or region.

With CREW Marketing providing art direction and technical support, Mass Velocity designed and built a custom WordPress theme to provide campaign resources and to encourage regional sign-ups.