What

Optical Articles and Digital Strategy

Since 2016, Mass Velocity has assisted VuePoint IDS and its subsidiaries, OptikNOW, Canadian Eye Care Review, and Optik Continuing Education, with a host of digital and copywriting services. We set our sights on social media content creation, curation, and strategy, as well as digital and print articles. Optical content was created for audiences that were optical consumers and/or optical professionals.

Partner Sarah Lett, who has worked as an eye care professional since 2004, attended conferences and provided social media and digital news coverage at events such as Transitions Academy and Essilor Alive Summit.

When we weren’t attending or providing coverage for conferences, our team kept the conversation going about topics such as fashion trends.

Mass Velocity also integrated key digital elements to synergize VuePoint IDS with their team and partners. 

Print and digital articles include:

A Spotlight on Millennials & Transition Academy Highlights

Green is Good

3 Steps to Sun Sales

4 Ways to Create Community and Beat Online Sales

Alive in Colour