As passionate believers in alternate modes of transportation, Mass Velocity was proud to partner with the Better Transit Alliance of Victoria to create their new branding. The Better Transit Alliance is a grassroots group advocating for improved public transit as an important way to advance social and climate justice. We created a logo that was designed to illustrate connections being made, in both communication and transit. The twin arrows create a loop of movement and discussion, emphasizing the Better Transit Alliance’s goal of making Greater Victoria a healthier and more pleasant place.



Mass Velocity: Art Direction

Call / text: 1.778.587.7190

227 Beechwood Ave
Victoria, BC
V8S 3W6

Mass Velocity acknowledges with respect that we operate on traditional and unceded lək̓ʷəŋən (Lekwungen) territory.