What

As passionate believers in alternate modes of transportation, Mass Velocity was proud to partner with the Better Transit Alliance of Victoria to create their new branding. The Better Transit Alliance is a grassroots group advocating for improved public transit as an important way to advance social and climate justice. We created a logo that was designed to illustrate connections being made, in both communication and transit. The twin arrows create a loop of movement and discussion, emphasizing the Better Transit Alliance’s goal of making Greater Victoria a healthier and more pleasant place.